Employee Value Proposition Leading to Employer Brand: the Indian Organizations Outlook

An Employee Value Proposition (EVP) is the one of a kind arrangement of benefits an employee gets consequently for the skills, capabilities and experience they convey to an organization. An EVP is about characterizing the substance of your organization and how it is special and what it remains for. Employer brand is a mind boggling and particular mix of promises, opportunities and experience of present and potential employees of the organization that makes a high draw for that employer to attract, connect with and retain talent in a focused talent land scope. This incorporates immediate and circuitous experiences of managing the firm. The employer brand constructs a picture affirming the organization as a decent work environment. Today, a compelling employer brand is crucial for upper hand. With the liberalization of the Indian economy in 1991 and ensuing monetary changes, Indian organizations are turning out to be universally vital to create Employee Value Proposition (EVP) and use the employer brand to attract and retain talent which prompts extend and development of the business. In Indian organizations, where items are getting commoditized, Employee Value Proposition (EVP) is the element that can recognize organizations. Organizations understand that they ought to embrace internal branding techniques to influence upon the employees. Real changes have made it basic for companies to do profound reflection as how to meet the difficulties of rivalry and receive fitting employee driven procedures to make and sustain corporate favorable position. This paper gives some idea on employer branding furthermore inspected the part of Employee Value Proposition to build up how Indian organizations with a positive corporate notoriety can attract and retain employees.